LinkedIn is ceasing to be a digital resume, it is already becoming a flourishing place of thought leadership, networking and business development. However, when millions of posts are posted on a daily basis it may be difficult to be outstanding. In order to have your content do well, you should not simply have generic updates. One of the most effective methods of connecting with your audience and gaining more notice on LinkedIn is by sharing personal insights.
This is how to increase the amount of post engagement on LinkedIn by incorporating personal experiences and thoughts into your content.
Share Lessons From Real Experiences
When people pass the advertisement messages, they read until they come across true stories. Being transparent about your personal victories, challenges, and such experiences is what makes your posts relatable and sincere. e.g. you can write about 5 tips to be a better leader, but you can write here is the error I did when I first started as a manager, and what I learned out of it about leadership. Stories such as these generate a discussion, attract comments, and attract attention more quickly since they are more authentic, not scripted.
Use a Strong Hook at the Start
The opening two lines of your LinkedIn post will define whether people will take time to read further. Begin with something interesting, daring or personal. Your personal hook will make people follow up by clicking see more, and this will increase the interaction and make your content noticed sooner by the LinkedIn algorithm.
Make It About Your Audience Too
Although personal insight is the central point in this, your content must still be of value to your readers. Once you have told your story, ensure that you add a lesson, take away or a question which will tie your experience with their lives. As an example, ask about how you have overcame a challenge, then ask have you had something similar. This not only makes your post educational but also encourages comments, which increases engagement by default.
Mix Vulnerability With Expertise
Authenticity is a good response to LinkedIn audiences, and they should learn. There is nothing wrong with making mistakes, offset them with experience that you have attained. Trust is created through vulnerability and value is created through expertise. This mixture will produce posts that sound both personal and will make you get noticed by peers, recruiters, and potential clients at a faster rate.
Use Visuals to Stand Out
Your posts become more attractive by adding pictures, infographics, or short videos. Even a plain picture of you in the office, or behind the scenes of a project or even a personal achievement can add a background to your story. Pictures prevent the scroll and add more interaction, as this is a sign to LinkedIn to display your post to more people. Consider images a small get noticed faster device in your material.
Post Consistently and Track Results
Personal wisdom is most effective when it is made a routine and not a single maneuver. Discuss your views on a regular basis be it weekly or a couple of times in a month. Next, check your analytics to find out what stories and formats are the most successful. In the long run, this evidence-based strategy can assist you to correct your strategy and attract attention sooner with the appropriate audience.
Final Thoughts
Increasing the post engagement on LinkedIn is not about the number of posts but rather the smartness. You can engage your audience at a more personal level by revealing personal insights, writing good hooks, and inviting people to open up about themselves, their lives, etc. It is important to keep in mind that the secret to engaging is authenticity. Posts that are human are engaging, viral and will assist you to gain traction in your sector at a quicker rate.
